CONCRETE CARPET

A commissioned project from Smart Car where we were asked to visually answer a question from New York photographer 

Todd Selby on the future of the city.
Q- "What are the new ways your home will provide sanctuary?"
A- “In future cities striving to standardize ‘perfection’ we will celebrate and personalize with ‘imperfection’ in our own homes.”

The published answer was visualized in concrete 'deteriorated' with acids and this photo shoot.

Setting the scene
Setting the scene
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Concrete carpet
Concrete carpet
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Acid stained blocks
Acid stained blocks
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Overview
Overview
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Acid stained concrete
Acid stained concrete
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Acid details
Acid details
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Acid detail
Acid detail
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Acid detail
Acid detail
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Pre neutralising
Pre neutralising
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Measuring chemicals
Measuring chemicals
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The Lab
The Lab
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Raw concrete blocks
Raw concrete blocks
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