CONCRETE CARPET

A commissioned project from Smart Car where we were asked to visually answer a question from New York photographer 

Todd Selby on the future of the city.
Q- "What are the new ways your home will provide sanctuary?"
A- “In future cities striving to standardize ‘perfection’ we will celebrate and personalize with ‘imperfection’ in our own homes.”

The published answer was visualized in concrete 'deteriorated' with acids and this photo shoot.

Setting the scene
Setting the scene
Concrete carpet
Concrete carpet
Acid stained blocks
Acid stained blocks
Overview
Overview
Acid stained concrete
Acid stained concrete
Acid details
Acid details
Acid detail
Acid detail
Acid detail
Acid detail
Pre neutralising
Pre neutralising
Measuring chemicals
Measuring chemicals
The Lab
The Lab
Raw concrete blocks
Raw concrete blocks