CONCRETE CARPET

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A commissioned project from Smart Car where we were asked to visually answer a question from New York photographer 

Todd Selby on the future of the city.
Q- "What are the new ways your home will provide sanctuary?"
A- “In future cities striving to standardize ‘perfection’ we will celebrate and personalize with ‘imperfection’ in our own homes.”

The published answer was visualized in concrete 'deteriorated' with acids and this photo shoot.

Raw concrete blocks